I made one of my rare forays into the world of [gulp] the
great unwashed at the weekend, when I made my annual pilgrimage into Tunbridge
Wells to walk among my people, take the temperature of the nation and buy
those odds and sods which only seem to be offered for sale at this time of the
year. Nice and early, easy parking and no huge crowds, I hoped to be in and out
before the throngs of seasonal retail worshippers gathered to pray. All was
going well until I came to pay for my first purchases.
The keypad into which I had inserted my card asked me to
rate my in-store ‘experience’. I looked at the options – coloured icons, with
expressions ranging from smiles to frowns but not one of them asking the most
important question of all, which should be: “On a scale of one-to-ten, how
pissed off are you with constantly being asked to provide commentary on the
pettiest of events?” It is everywhere you look these days; feedback on this,
feedback on that. It can’t be too far away that we will expect to provide
affirmation for every third-party interaction in our lives.
Every online purchase is now followed up by wheedling,
needy requests for a pat on the back. Every service delivered is incomplete
until you have rated the inconsequential elements which brought it about. No
interaction with the apparatus of state is concluded without some form of
survey – were you A) satisfied, B) ambivalent, or C) miffed with the three new
points on your licence today? Was your speeding conviction dealt with A)
efficiently, B) sympathetically, or C) fuck you? Even our own gadgetry colludes
to rack up the meaningless statistics: Alexa? Rate my life...
What’s your job? What do you do to bring home the bacon? Do
you make a thing that people need? Do you grow, manufacture or distribute food?
Do you entertain people? Do you heal them? Or are you a part of the essential backroom
machinery that delivers on any of these outcomes? In short, what have you done
today which can genuinely be said to add to the profitability, the
effectiveness or even the happiness of the organisation you work for? Because
if you're not sure, you may be part of the problem.
Does the way you make a living take money or effort away
from the front line? Is your role in HR, the legal department or in the
furtherance of diversity, inclusion or customer experience facilitation simply a
cost to the company and a drain on the emotional resilience of your workforce? Do
you earn a crust by facilitating offence, pointing out difference, or
prosecuting others for failure to do so? If you are, I hope you are thoroughly
ashamed of yourself.
I have three reminder emails sitting in my inbox for something to do
with my work. Except it is nothing to do with my work at all. It’s an
outsourced human resources frippery which will make not one jot of difference
whatsoever to my effectiveness. What it will do is take up some of my time,
annoy me a little and then, when I get the inevitable follow-up survey of how I
found it I know it is not asking my true opinion. It is asking me to validate
their worth. I did that once and then had to ignore for weeks the phone calls
and emails requesting more of my time to ask me why I felt the way I’d indicated, even though I had been pretty explicit. They got bored in the end.
Feedback: Garbage in, garbage out...
This morass of pointless, self-indulgent piffle is one
reason why Britain’s overall productivity figures are poor – too much time spent
navel gazing, which not only takes you off the assembly line but engenders
apathy, disrupts the flow and results in reinforcing the difference between
those who do and those who get in the way. Yesterday, Parliament spent half a
day trying to decide if Jeremy Corbyn had called Theresa May a stupid woman
when I’m pretty sure other matters were somewhat more pressing. In this world
of constant affirmation and re-affirmation members of Parliament have to, every
five years, ask our opinion of their performance. How do they rate?
Excellent as ever. However, isn't your reactions box a bit close to this message!
ReplyDeleteDon't forget big brother remembers everything you input for ever and uses it to build a profile of you. I never input anything if I don't have too and suggest you do the same. You would be amazed what big brother knows, a friend had to call the police over a minor incident in her street a while ago. When the officer was entering notes on his machine she saw on his screen a red flag that said "BNP candidate" its true she had been a few years back, make of that what you will.
ReplyDeleteHa, so true. If I do decide to give feedback, and this is rare, my pet hate is when, having ticked the appropriate box, it then asks me to explain why? It's then the end of the survey for me, without fail!
ReplyDelete